IL Inventory Lane
Inventory Lane — office building

We sell ad space the networks can't.

Direct sponsorship for UK trade and community websites — no networks, no middlemen, no programmatic markup.

Many of the UK's best trade publications, forums and community sites — plumbing, electrical, roofing, landscaping, construction — carry a loyal professional audience but little or no advertising on their pages. Media networks pay those sites pennies, or the space simply sits empty. We sell that space directly: to suppliers and brands who want exactly that audience, at rates the networks can't touch.

Publishers

Your site has value. If your banner slots are empty or you've never sold advertising, we build and run the entire commercial side — packaging, pricing, outreach, invoicing, performance reports — at no cost to you.

Why publishers work with us →

Advertisers

Reach verified UK trade audiences — installers, builders, contractors — on the sites they actually read. Direct placements, transparent pricing, real performance reporting. No programmatic black box.

Available audiences →

Why direct selling beats networks

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