You're already buying ads in the UK trade sector — Google, Meta, the big networks. What you're mostly buying is reach, not attention. The audience that actually converts — gas engineers on a forum at 7am, roofers reading the trade press mid-week — sits on a handful of specialist sites the networks barely index, and where direct placement costs less per engaged reader than your current CPM.
Inventory Lane represents a curated roster of UK trade and community websites with loyal professional readerships.
Verticals available (Phase 1)
| Audience | Where | Fit |
|---|---|---|
| Plumbing & heating engineers | UK plumbing forums & trade press | Boilers, controls, tools, merchants, training |
| Electricians | Electrical trade forums & magazines | Tools, wholesalers, test equipment, EV charging |
| Roofing contractors | Roofing trade titles | Materials, safety equipment, merchant services |
| Renewables installers | Heat pump & solar communities | Heat pumps, batteries, certification, training |
| Builders & general trade | Builder communities & radio/social brands | Tools, workwear, finance, insurance |
Why buy through us
- Flat monthly or weekly rates — no auction, no surprises
- Audience verified by us — we assess every site's engagement before we list it
- Placement guaranteed — the slot is yours exclusively for the term
- UTM-tagged links + performance report at end of campaign — clicks you can see
- 30-day trial packages available on first placement
Tell us who you need to reach. Send your product and target audience — we'll come back within two working days with matching placements, real rates and live availability.
Email James Hartley